[ENTREPRENEURSHIP] Ep. 463 How to get started in Real Estate investing with Dana Frank

Jul 16, 2025

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This week, Ash is joined by Dana Frank, a nationally best-selling author and powerhouse real estate investor with a decades-long family legacy in the industry.

Dana and Ash dive into the origins of her real estate journey, starting with her father’s visionary approach to investing in the 1950s without traditional bank loans. She shares how she expanded that legacy using her signature framework, REAL (Research, Excel, Act, Leverage), and how creativity, grit, and relationship-building can unlock long-term financial freedom.

Dana offers a behind-the-scenes look at the real-world challenges of managing rental properties, from natural disasters to tenant emergencies (including a bee infestation!). She speaks candidly about balancing compassion with business in landlord-tenant relationships, and how staying grounded in purpose can create lasting success.

Whether you're just getting started or scaling your investments, Dana’s wisdom and stories including real-life inspiration from success stories like Rosemarie Francis will empower you to grow a thriving, values-driven real estate business.

In This Episode, You’ll Learn:

How Dana grew a multigenerational real estate empire without relying on banks.
Why the REAL framework is key to long-term investment success.
How to navigate landlord-tenant dynamics with compassion and clarity.
Practical ways to evaluate rental potential and make properties more appealing.
Real-life stories that prove real estate can be a path from poverty to prosperity.
Why adaptability and mindset are essential for long-term wealth-building.

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Connect with Dana Frank

Instagram: https://www.instagram.com/therealdanafrank/?hl=en

Get up and Get on it Book: https://www.therealdanafrank.com/book

Website: https://www.therealdanafrank.com/

Connect with Ash:

https://www.instagram.com/ashleystahl/

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