AR headsets promise new enterprise productivity, but can the startups building them survive?

Just as the bluetooth headset ushered in an era of hands-free calling, AR startups are trying to convince manufacturing startups that AR headsets will bring new efficiencies with hands-free computing. As Magic Leap and Microsoft have dropped hundreds of millions trying to spend their way into new tech modalities for enterprise customers, smaller players are relying on less ground-breaking hardware and hoping that easy-to-use software can drive new customers into their arms.

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