"Real wants to do business with real." We've all been told a million times that authenticity and transparency are essential, right? But - why does it actually matter?

This week, big-time marketer and multi-business-owner Ryan Alford breaks it all down and reminds us that building community and customer relationships is more important now than ever before. How can we plan ahead for when the world returns to "normal?" And - most importantly - what would Mr. Miyagi do?

*Parentpreneur advisory: this episode contains colorful language

Connect with Ryan through his website, Instagram, and LinkedIn.
Please be sure to listen, review, and share his podcast, The Radcast.

Check out these fabulous Etsy finds lovers of Cobra Kai and Miyagi-Do, each made and sold by independent artists.

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you.

For full show notes and more visit www.toolegitimatetoquit.com