Letting & Estate Agent Podcast Renters Right Bill - Marketing advantage - Ep. 2409
Dec 6, 2025
Siân Hemming Metcalfe, Operations Director at Inventory Base and an industry expert on compliance, shares insights on the upcoming Renters’ Rights Bill. She explains how this bill can be more than just red tape—it’s a marketing advantage. Emphasizing the importance of compliance, Siân discusses how it can enhance agency reputation, protect landlords, and justify higher fees. She also highlights the need for suppliers to align with agents to maintain professional standards, transforming how lettings are approached.
AI Snips
Chapters
Transcript
Episode notes
Compliance Creates Revenue Opportunities
- The Renters' Rights Bill creates demand for compliance-related services like HHSRS and Fitness for Human Habitation reports.
- Agents can convert those required assessments into new revenue streams by offering or coordinating report services.
Use Compliance As A USP
- Do show compliance as a unique selling point and demonstrate structured processes rather than churning work out.
- Do leverage compliance to justify higher fees for agents and landlords and sell added tenant security.
Safety Justifies Premium Pricing
- Safer, compliant properties allow agents and landlords to charge more, and tenants may accept higher rents for security.
- Safety and tenure certainty become selling points that support premium pricing.