#175. Making marketing magic with Jimi Gibson

Jimi Gibson is the VP of brand communication at Thrive Internet Marketing Agency, TEDx speaker and also, a magician (amazing combo, right?).

After starting a career in magic as a young kid receiving Merlin’s Mail-Order Magic, Jimi was introduced to marketing through an advertising agency. He realized the structure of a magic trick is not unlike a successful marketing message and Voila—his Magic Script framework was born. 

Molly and Jimi sit down to discuss his journey through magic, marketing, brand storytelling, preparing and presenting a TEDx talk and how to be a more confident speaker. 

And of course, there is a magic trick!! (Tune in at minute 13:45). 

This is an episode for: marketers of all kinds, anyone in brand comms and magic enthusiasts (or skeptics).

Fave speakers, marketers or magicians that Jimi is inspired by?

• Kevin Brown 

• “Apple Pancakes” (talk)

• Unleashing Your Hero (book)

• David Copperfield

Books and resources for presenting and storytelling?

• Matthew Dicks - won many Moth Grand Slams

• Storyworthy

• TED Talks by Chris Anderson 

Watch Jimi’s TEDx Talk

• You Have Magic Power - Use it for good

Favorite childhood books?

• Dr. Dolittle

• Peter Pan

Ideal venue and walkout song?

• Venue: A classic Vaudeville theater

• Song: Yello - Oh Yeah

Where to find and follow Jimi