Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 21

In this episode, Michelle Frechette and Corey Maass reflect on their experiences at WordCamp US, discussing marketing strategies, product development, and the significance of open graph images for online representation. They share anecdotes from the conference, including interactions with attendees and the challenges of presenting. The conversation delves into personal branding, promotional swag, and the importance of effective image generation for social media. They also explore using AI for content creation and strategize for upcoming Black Friday sales. The episode emphasizes the importance of persistence, effective communication, and balancing professional and personal commitments.  

Top Takeaways:

• Black Friday Planning: Michelle and Corey are focusing on creating a strategy for a Black Friday sale. This includes discussing potential discounts, such as testing lower pricing or offering a limited lifetime deal to attract more customers. The goal is to use Black Friday as an opportunity to experiment with pricing and boost sales.
• Product Positioning and Pain Point Clarity: There's a recognition that OMGIMG addresses a pain point many users don't realize they have. The challenge is to effectively communicate the value of the tool—how it can save time and effort—even though it's not seen as a core necessity like security or SEO plugins.
• Steady Progress and Commitment: Michelle and Corey both emphasize a long-term commitment to the project, even if the progress has felt gradual. You acknowledge that building momentum takes time, and it's important to avoid self-criticism while continuing to push forward.
• Marketing Efforts and Automation: There’s a desire to step up the marketing efforts, including improving the website, running more ads, automating marketing, and exploring new strategies, such as using creative content like songs or humorous posts on social media to draw attention.
• Balanced Expectations and Persistence: Corey reflected on not being overly attached to the immediate success of projects, aiming instead to adopt a more measured approach by consistently pushing the product forward without seeing it as all-or-nothing. The goal is to build the flywheel, recognizing that it will take time for sales and growth to self-perpetuate.

Mentioned In The Show:

• WP Accessibility Day
• Equalize Digital
• WordPress
• WordCampUS
• Automattic
• ChatGPT
• Dall-E
• Stellar WP
• Green Geeks
• Yoast 
• Claude
• Email Octopus
• Canva
• Photoshop
• Setapp
• TypingMind
• Bartender 
• CleanshotX
• The Repository
• Appsumo
• Social Link Pages
• WP Builds
• Mark Westergaard
• WS Forms

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🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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