The Daily Brief How much are Indians buying: A story told through con-calls
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Aug 14, 2025 Dive into the complexities of India's economy as the podcast tackles the question: Have Indians stopped buying? Discover how unseasonal monsoons disrupt production and challenge companies. Explore the surprising resilience of rural markets in the auto sector while urban areas face fatigue. Unearth the gender dynamics affecting manufacturing, revealing the need for greater female participation. Get ready for a captivating exploration of consumer confidence and the evolving economic landscape!
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Consumption Is Central But Hard To Measure
- Consumption is the beating heart of India's economy, making up ~60% of GDP.
- Measuring it is hard because headline averages hide huge local and income differences.
Use Con-Calls As A Demand Radar
- Use company earnings calls as a quick, ground-level signal of demand instead of relying only on macro surveys.
- Treat them as directional, anecdotal evidence to spot which customer segments are weak or strong.
Monsoon Arrived Early, Upended Seasonal Demand
- The early monsoon in May upended demand for cooling appliances and paint, leaving warehouses full of unsold stock.
- Adani Power and Havells explained how weather shifted seasonal buying and stalled projects into later quarters.