SBJ Morning Buzzcast SBJ Morning Buzzcast: November 24, 2025
Nov 24, 2025
Team leaders are staying awake worrying about AI adoption and how to keep young fans engaged. The NBA eyes expansion into Europe, while Gotham FC celebrates a title amidst ownership changes. Roger Goodell predicts a Super Bowl in Nashville after new stadium renovations are complete. Exciting developments for the Rays include a new roof at Tropicana Field. Plus, Project B unveils a unique tour-based women's basketball league with promising international signings!
AI Snips
Chapters
Transcript
Episode notes
Fan Personalization Is The Executive Obsession
- Team leaders feel they are behind the AI curve and worry about personalization and loyalty programs.
- Executives want full fan-journey data to deliver targeted offers across all fan segments.
Value Propositions Drive Fan Opt-In
- Teams must offer strong value propositions so fans opt in to special offers.
- Clubs are shifting from highlights-only engagement to understanding full fan journeys for richer personalization.
Young Fans Prefer Highlights, Not Full Games
- Teams struggle to engage young fans raised on highlights instead of full games.
- This drives interest in subscription models and deeper personalization strategies.