74 / Crafting A Product Vision Begins With ‘Scaling Trust’

Among the many lessons Shopify’s Mamuna Oladipo has learned in her career is that communicating a product vision isn’t a “one-and-done” exercise. Working with such diverse audiences requires product leaders to create a narrative around the vision and communicate it multiple times, in different ways. Not everyone, she explains, digests information in the same way or at the same pace.

In this episode of the Product Momentum Podcast, Mamuna Oladipo joins Sean and Paul to share her vast experience leading product teams across a broad range of industries. Currently VP of Product at Shopify, Mamuna’s experience includes service at Kickstarter, SeamlessDocs, and The Orchard, a division of Sony Music.

“A product leader’s view of the world is a lot better than their teammates’,” she says. “They can’t always see what we see. So our job is to help them get up there as efficiently as possible. We do that by ‘scaling trust’,” which is a sort of shorthand for deepening team cohesion, understanding customers’ needs, and thinking holistically about our product. It’s a significant investment, Mamuna adds, but it’s critical to communicating product vision and delivering value to your users.

Check out our pod conversation with Mamuna, and catch more of her insights –

• Product work is people work. Spend time with the people who use your product and who build your product.
• Change is going to happen. Learn to embrace it so you can minimize its impact on your team.
• Words matter. Adapt your vocabulary – and your approach – to communicate the product narrative to diverse audiences.

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