Back when Trex was a 14 year old, his wrestling coach noticed his passion for training and nutrition. This coach took Trex under his wing, and they started absorbing and applying as much information as they could. Their source material, almost exclusively, was the content produced by Dr. Jim Stoppani – primarily from magazine articles, but also from the totally novel medium of online video content. Jim was a jacked PhD with tons of “in the trenches” experience - back in 2005 that was a very rare combination, and there’s no question that people like Jim led the way for the next generation of “bodybuilding academics” like Helms and Trex.

Jim has made a huge mark on the fitness industry. Perhaps his most impressive feat is maintaining his impact and relevance as the industry has fundamentally transformed itself multiple times. Jim was the face of some of the biggest muscle magazines (in their prime), one of the most recognizable content creators when bodybuilding dot com was THE place for online fitness, and way ahead of the curve when it comes to building your own platform and leveraging mobile fitness applications. In this episode of Iron Culture, the Erics have a great chat with Dr. Stoppani about how the industry (and science communication more broadly) has evolved over the last 25-30 years.

To learn more about Jim and support his work, check out his social media channels and his website

Time stamps

0:00 Intro

3:22 Jim’s education

14:18 Jim’s transition to the muscle magazine industry

30:44 Jim’s bodybuilding dot com days

44:52 Fitness content creation in the age of social media: the good, the bad, and the ugly

Cut & Paste — Artist Jane Birdsall-Lander