Marketing Powerups

Devin Bramhall's Media-Led Content Strategy

Sep 15, 2023

59:22

Devin Bramhall, Growth Advisor and former CEO of Animalz, breaks down her media-led content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/036

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🎉 About Devin Bramhall

Devin Bramhall is a marketing consultant and the co-host of the Don’t Say Content podcast where she shares her 15+ years of marketing experience, including her time as CEO of industry-leading content marketing agency Animalz, where she grew revenue 3x in two years. Now she offers strategic consulting services to agency founders and marketing leaders to accelerate their growth.

⏰ Timestamps
[00:00:00] Understanding the Difference Between Strategy and Plan in Marketing
[00:01:25] The Appcues Connection
[00:01:53] Exploring Media-Led Strategy with Devin Bramhall
[00:12:13] Building Products and Customer Feedback
[00:13:56] Discussions on Media-Led Strategy for Brands and Companies
[00:17:30] 42 Agency - My Number One Recommended Growth Agency
[00:18:15] Produce High-Quality, On-Brand Content and Copy with Copy.ai
[00:18:52] Community-Led Content Strategy with Devin Bramhall
[00:21:39] The Media-Led Approach in Building Brand Affinity
[00:31:26] The Role of Originality Between Founders and Marketing Leaders
[00:35:40] The Importance of Strategy Consistency in Marketing
[00:43:34] Discussing Media-Led Strategy in B2B SaaS with Devin Bramhall
[00:47:36] Devin Bramhall on Career Progression and The Power of Community
[00:54:22] Discussion about Marketing Strategy with Devin Bramhall
[00:58:18] Marketing Powerups: Actionable Insights for Top Marketers

✨ Useful links