Today we’re speaking with Dr. Michael Norton. He’s the author of The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions. This book explains this widespread, but little understood, phenomena of rituals in everyday life. He offers practical ways to use rituals to enhance performance, foster preparedness, ease challenging situations, and enrich our lives. Michael Norton is a professor at the Harvard Business School where he’s been able to put many of these theories into practice with his community.

You know, I think about the rituals in my daily life with my family…my toddlers help me make my morning coffee, or we always do a gratitude at dinner. They help bind us together. IT was fun to talk with Dr. Norton about how these rituals are just so pervasive in our lives, and quite meaningful.

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#32. The Ritual Effect with Dr. Michael Norton