Joe Polish sits down with Dr. Mark Young, an advertising and consumer packaged goods (CPG) expert, Entrepreneur, and Author of HYPNO-TI$ING. They dive deep into pricing strategy, the psychology of advertising, and how to build a brand that fosters deep consumer loyalty.

Here’s a glance at what you’ll discover in this episode:

The 3-word phrase that instantly lowers sales resistance and makes people say YES more often.
How to speak directly to the subconscious mind—where real buying decisions are made.
Why traditional branding is a waste of money—and what actually creates deep Customer loyalty.
The biggest advertising mistake most businesses make—and how to avoid it.
How Harley-Davidson, Tesla, and Apple turn Customers into die-hard fans (Hint: It’s NOT about the product).
The secret to crafting a message that triggers human behavior—so your brand sticks in people’s minds effortlessly.
How to price your products higher AND get more buyers—by creating an identity, not just a sale.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.

Oliver Burkeman | Four Thousand Weeks: Time Management for Mortals