Episode 759: Wednesday Weekly Win: How Joey Larsen Turned His Passion for Acting Into a Recurring Revenue Machine – A Digital CEO Success Story

May 7, 2025

Joey Freddy Larsen, a working actor turned coach, shares his journey of transforming passion into a successful digital business. He discusses how he helps fellow performers master self-tapes and navigate the film industry’s fast pace. Joey reveals the challenges of launching his coaching membership and stresses the importance of mindset and strategic hiring. By embracing his entrepreneurial spirit, he achieved newfound freedom while supporting others in the creative field. His story inspires those ready to build a sustainable career in acting.

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ANECDOTE

Joey's Early Business Challenges

Joey started his business in 2017 by helping actors with self-tape auditions out of immediate demand, not from a pre-planned idea.
Initially, he charged very low rates, struggled with poor money management, and felt overwhelmed by the solo effort.

ADVICE

Mind Your Money Shift

Mindset around money is crucial; shifting your money beliefs can empower you to invest in yourself.
Investing in personal growth, like Joey's $25,000 conservatory training, is a key step in business transformation.

ANECDOTE

Scaling Up With Coaches

Joey hired 7 new coaches in a week and expanded his team to 12, allowing him to serve a sudden influx of 250 clients from a large acting school.
This expansion gave his business the capacity needed to handle exponential growth seamlessly.

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Ever feel like your big break is just out of reach? What if you could start building your dream career now, without waiting for that one life-changing audition? Joining Jenni this week to share his inspiring journey and Digital CEO Success Story is Joey Freddy Larsen, a working actor who built a thriving coaching business for fellow performers by leveraging the tools and strategies he learned in Business By Design!

In this episode, Joey reveals how he transformed his passion for acting into a powerful digital platform, helping others nail their self-tapes and command the screen, one monologue at a time. Plus, you’ll get to hear the way that Joey's proactive scaling led to an unexpected influx of hundreds of new clients for his business.

If you're a creative entrepreneur who is ready to ditch the scarcity mindset and build a sustainable business doing what you love, just like Joey has, then this episode is for you!

We just released the replays of my free 3-day training for digital course creators, called Your First Digital Product, which was the largest free masterclass that we’ve ever hosted! For a limited time only, you can get the replay at www.jameswedmore.com/fdp, but hurry as it’s only available until May 28th.

Save the date, because May 29th we kick off our live virtual extravaganza that happens just once a year, our 3-part live week-long training experience, The Rise of the Digital CEO. You register and get on the waitlist NOW at www.businessbydesign.net/!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @joeyfreddylarsen.

In this episode you’ll hear:

Why Joey credits Business By Design's "Mind Your Money" bonus for shifting his money mindset and giving him the confidence to invest significantly in himself
The revenue growth his business has seen since joining Business By Design, driven by his membership model priced at $37/month
The reason that Joey proactively scaled his coaching team from a few to twelve, and the immediately significant partnership opportunity this led to
His process of building a membership offer with using the processes in Business By Design and the biggest lessons he has learned in from BBD
His best advice to new entrepreneurs who are on the fence of building their digital offer

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/759