The Mobile User Acquisition Show đ§SKAN vs. non-SKAN sources: how to make the best of a broken measurement paradigm on iOS
Weâve been talking about SKAN for a while now. However, itâs worth mentioning that SKAN isnât the only game in town, which is one reason why mobile marketers have a tough time comparing performance metrics across different sources.
In todayâs episode, Shamanth runs us through the different non-SKAN sources of measurement like Apple Search, Google UAC, Fingerprinting and web-to-app to name a few. He explains why itâs quite impossible to read the same data on these different sources â and what the best course of action is in situations like this.
KEY HIGHLIGHTS
đĽ SKAN isnât the essence of measurement
đ Apple Search
đ§ Google UAC
đ˝ Relying on probabilistic matching
âžď¸ Attribution on web-to-app
đ¨ Different SKAN sources will have different results
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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/skan-measurement-ios-14-sources/
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Note:
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