Presenter Mastery Podcast 12. Making Sense of Value
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Feb 14, 2024 Discover the critical role of 'value' in presentations and how it can captivate an audience. Learn to balance pain and pleasure by crafting engaging stories that resonate emotionally. Explore the power of language and personal connections in enhancing perceived value. Evaluate your own values and the impact of conversations on communication. Understand how emotions and neurochemicals drive audience connection, making your presentations more impactful and memorable.
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Value as the On/Off Switch
- Value is the on/off switch for any presentation; without it, the audience disengages.
- Value can be understood through evolutionary psychology, as humans are driven by pain and pleasure.
Relating to the Audience
- David prepared for a Volvo keynote by test-driving their cars to relate to their product.
- He also stayed at a hotel chain multiple times before presenting to them, immersing himself in their context.
Words Matter
- Every word can hold value; using the audience's specific terminology increases relevance and impact.
- Tailor language to the audience's age and background, like using Roblox references for kids versus formal language for lawyers.