Ep 35: Growing Your Personal Brand and Legal Network on LinkedIn: Brittany Leonard, GC at Civix

How do you build a personal brand on LinkedIn that strengthens your ties to the legal community, grows your network, and even helps other lawyers? And how do you convert that brand into a successful and rewarding consulting business with an impressive client base?

Brittany Leonard, General Counsel at Civix, started her journey to LinkedIn legal community influencer at the beginning of the pandemic, and went from a single post with minor engagement to an in-house advice powerhouse with more than 26,000 followers. Now she runs a successful consulting business where she trains GCs and businesses to understand the power of a personal brand to get new clients and grow revenue.

Hear Brittany as she shares tips for growing your own presence on LinkedIn, starting a consulting business, breaking out of the networking-event malaise, dealing with abusive workplaces, and more.

Read detailed summary: https://www.spotdraft.com/podcast/episode-35 

Topics:
Introduction: 0:00
Starting your career in local government before entering law school: 2:24
Finding a path to your first general counsel role: 3:54
Approaching the GC role with a business mindset: 10:03
Rebuilding your confidence after working under an abusive boss: 11:43
Building a personal brand on LinkedIn: 16:34
Advice to lawyers who have never posted on LinkedIn before: 19:39
Launching a consulting business on the back of your social presence: 24:54
Tips for creating your own business: 28:22
Book recommendations: 29:36
What you wish you had known as a young lawyer: 32:08

Annual Compensation Report: https://salary-report.spotdraft.com/

Connect with us:
Brittany Leonard - https://www.linkedin.com/in/brittany-leonard-b3a7b2a4/
Tyler Finn - https://www.linkedin.com/in/tylerhfinn
SpotDraft - https://www.linkedin.com/company/spotdraft

SpotDraft is a leading CLM platform that solves your end-to-end contract management issues. Visit https://www.spotdraft.com to learn more.