Jess Morelli of Palermo Body

This month on the pod, I welcome Jess Morelli of Palermo Body. Palermo has just celebrated their 9th anniversary this past September. Jess lets us in on her personal journey of growing Palermo over the last 9 years. From its very personal inception inspired by her Nona to the present day, where she leads a small team, manufactures in-house, and can be found throughout the US bringing botanical skincare inspired by the vibrancy of Sicily! She shares her insights on what inspires her formulation, what her fundraising journey was like, and how she sees the future of Palermo based on the rapidly evolving DTC landscape! It's such a fun conversation to hear what milestones meant the most to Jess (1K Instagram followers!) to grow beyond the feed and really nurture in-person relationships. Thanks to Jess for sharing these valuable insights for anyone growing an omnichannel business and how you can think about your own evolution!