“How do I make sure that the insights I need are what I end up with at the end of a project?”

We’ve been getting this question since the business started, so we turned to our founders for answers.

In this week’s Dig In founders’ chat, Dom, Michael, Paul and Ian explore the benefits of working with agencies and consultancies. They also nerd out a little bit, sharing their tips for specific methodologies and research needs to ensure high-quality outcomes.

Tune in to learn more about:
• Whether or not research accreditation even matters anymore
• Why some types of research should never be automated (and why)
• What types of research often go wrong and how to avoid it
• How we can get better quality research regardless of the project
• How companies should improve their offerings as more research becomes self-service and automated

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Ep 21: Sean Rife on the Uses and Abuses of Total Institutions