Humanizing Your Brand for Real Impact With Joshua B. Lee

Joshua B. Lee is the Founder and CEO of StandOut Authority, a company dedicated to humanizing marketing by helping entrepreneurs and executives grow their brands through the power of LinkedIn. Known as “The Dopamine Dealer of LinkedIn,” Joshua has managed nearly $1 billion in ad spend and driven over 35 trillion online impressions, building influence for high-powered professionals in a noisy digital world. With over 20 years of experience, he has founded 16 companies, worked with platforms such as MySpace and Google, and continues to transform how professionals create genuine human connections online.

In this episode…

In today’s digital world, it’s harder than ever to stand out authentically online. Social media is saturated with overproduced content, shallow connections, and constant sales pitches, leaving people feeling overwhelmed and disconnected. How can professionals break through the noise, build real trust, and create opportunities rooted in human connection rather than empty metrics?

Joshua B. Lee, a digital marketing leader known as the Dopamine Dealer of LinkedIn, shares how professionals can cut through digital clutter by humanizing their brand. He explains why vulnerability is more powerful than polished promises, how to use personal stories to spark genuine engagement, and why quality always outweighs quantity in content creation. Joshua also introduces his 10-20-70 method for balancing personal insights, company achievements, and value-driven thought leadership, while encouraging gratitude and meaningful conversations as the foundation of growth.

In this episode of The Customer Wins, Richard Walker interviews Joshua B. Lee, Founder and CEO of StandOut Authority, about building authentic influence on LinkedIn. Joshua emphasizes the importance of vulnerability in content, explains the human algorithm versus platform algorithms, and outlines his 10-20-70 content framework. He also discusses relationship-based networking, the value of gratitude, and how to humanize even large organizations through employee-driven stories.