Pest Control Millionaire PCM 128 | Griffin Thomas of Preferred Pest Management
Jun 17, 2025
Griffin Thomas, owner of Preferred Pest Management and insightful YouTube content creator, dives into the world of pest control and entrepreneurship. He shares his journey from failing applicator tests to launching his own company and utilizing innovative marketing strategies. Griffin emphasizes the importance of local visibility and the power of using AI tools in operations. He also discusses the challenges of hiring and the significance of community-building through YouTube, as well as his plans for a forthcoming book.
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Corporate Training Laid The Foundation
- Griffin joined Terminix after Mosquito Joe and learned operational SOPs that prepared him to start his own business.
- He credits corporate training for forcing technicians to wear many hats and teaching him route economics he later used as a founder.
Best Known Beats Best Product
- Brand awareness often beats product quality because customers call the best-known provider.
- Multiple touch points and consistent visibility shape subconscious choice long before purchase.
Trade Margin For Momentum Early
- When you start, prioritize speed and reviews over price; accept low-margin early jobs to build credibility.
- Focus on getting 10–50 Google reviews quickly to unlock organic lead flow and lower acquisition costs.