The Story of a Brand Compass Rose Ventures - Good Ideas Don’t Scale Themselves
In this episode, I sit down with Rose Hamilton, a powerhouse marketing strategist, CPG advisor, and the founder of Compass Rose Ventures.
Rose shares an honest, insightful look into what it takes to build, grow, and scale a consumer brand in today’s landscape, from digital-first storytelling to the emotional resilience founders need to survive the chaos of retail and fundraising. This conversation is packed with wisdom earned from years in the trenches, advising some of the most innovative brands in beauty, beverage, wellness, and beyond.
What I love most about this episode is Rose’s unique blend of heart and strategy. We discuss how founders can become better storytellers, how to establish a robust marketing foundation, and why data is more than just a buzzword - it’s a vital survival tool.
If you’re a founder, operator, investor, or just obsessed with consumer brands, this is the episode for you.
Here are a few key moments from our conversation:
* Why modern CPG brands need both marketing soul and operational grit
* How to shift from founder-led storytelling to storyselling
* The concept of a “data room for marketing”—and why every brand needs one
Join me, Ramon Vela, as I listen to the episode and hear why Rose Hamilton believes brand builders are among the most creative and resilient people in the world. Whether you’re scaling or just starting, her advice will leave you inspired and ready to act.
For more on Compass Rose Ventures, visit: https://compassroseventures.com/
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