ESG was one of the hottest topics at this year’s MIPIM conference in Cannes and one of the most sought-after certifications in that space is the B Corp status.

A B Corp badge is widely viewed as one of the key benchmarks for ESG performance, but how much value can it really add to a real estate business?

At the EG Pavilion at the Palais des Festivals, EG news editor Pui-Guan Man had the opportunity to sit down with Craig Cullimore, chair of ADP Architecture, and Claire Mantle, executive director and education lead at ADP Architecture, to talk about the process of applying for the certification, how it ensures its values are upheld, the importance of bring joy to a space and how one might go about measuri,ng that.

Listen in to this 30-minute discussion, recorded live at MIPIM on Tuesday 14 March, to find out more.