AI Marketing AI Marketing Podcast Weekly Roundup May 29 2025
Episode Date: May 7, 2025 Host: Mark Fidelman Length: ~10 minutes
π₯ Episode Summary:
This week, Mark dives into the biggest and boldest updates in AI marketing β from OpenAI's attempt to unseat Google Shopping, to a hilarious campaign where real grandmas outshine machine learning.
Tune in to hear how:
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ChatGPT just became your personal shopping assistant (and possibly Google's worst nightmare)
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Meltwater's new AI teammate Mira is changing how marketers do their jobs
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Google's AI answers are stealing your SEO clicks
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A Mexican food brand launched "Abuela Intelligence" to roast AI hype with old-school wisdom
Buckle up β this is AI news with a sharp edge, told in classic Mark Fidelman style: funny, fast, and fearlessly bold.
π§ Key Topics Covered: ποΈ ChatGPT Goes Shopping-
OpenAI rolls out product search + recommendations
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No ads, no affiliate links β just pure AI shopping curation
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What this means for brand marketers and SEO
"It's SEO meets QVC, but with AI running the show."
π€ Meet Mira: Your AI Marketing Sidekick-
Meltwater's AI-powered agent now automates research, monitoring, and analysis
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Turns billions of data points into real-time brand intelligence
"Think of Mira as Jarvis, but for CMOs."
π Google's AI Kills the Click-
New data shows AI snippets reduce clicks to top results by 34.5%
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Pichai says it boosts engagement β but the numbers say otherwise
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Marketers need new ways to win in a zero-click world
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Del Real Foods launches "Abuela Intelligence" instead of artificial intelligence
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Grandma-powered advice centers, sassy campaigns, and cultural genius
"Hasta la vista, Chatbot β Grandma's got this."
π Mentions & Resources:-
OpenAI's Shopping Features: TechCrunch
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Meltwater's Mira Launch: Adweek
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Ahrefs SEO Study: Search Engine Journal
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Del Real's Abuela Intelligence Campaign: Marketing Brew
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And remember β you don't need a supercomputer to be brilliant, sometimes a grandma's advice will do just fine π