Broad Ideas with Rachel Bilson & Olivia Allen Tori Dunlap on Financial Self Care
Nov 10, 2025
In this engaging conversation, Tori Dunlap, a financial educator and founder of Her First $100K, shares her journey from marketing to financial activism. She discusses the pitfalls of traditional money advice that often targets women, emphasizing that joy in spending matters too. Tori provides practical habits like auditing finances and automating savings. She delves into overcoming money shame, the importance of discussing finances in relationships, and encourages women to redefine their financial worth. Plus, her insights on wealth building and community support inspire a fresh perspective on personal finances.
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From Marketer To Financial Founder
- Tori Dunlap left marketing to run Her First 100K full time after seeing money give her options and power.
- By 27 she scaled the business to multimillions and used that platform to help millions of women with money.
Gendered Money Advice Limits Women
- Financial advice aimed at men focuses on expansion: negotiate salary, invest, build income streams.
- Advice aimed at women often tells them to shrink by cutting small pleasures, which is gendered and limiting.
Education Alone Won't Fix Inequality
- Financial education without addressing systemic barriers and shame is incomplete and often unhelpful.
- Personal finance is ~20% individual choices and ~80% systemic forces influencing outcomes.
