OnBase: Smashing Sales and Marketing Misalignments Ep. 417 | Innovating Beyond Boundaries - Inside Mitel’s culture of Innovation
Episode Summary
In this episode of Sunny Side Up, host Tyler Gambardella interviews Tyler Haney, a marketing and operations expert, about the innovative intersection of data science, automation, and creative problem-solving. Tyler Haney shares his journey from building websites in college to becoming a pivotal force in driving data-driven decisions at his current organization. Exploring the synergy between his interest in smart home automation and his professional pursuits, Haney discusses how leveraging technology to create efficiencies in one's daily life can inspire similar creative approaches in business operations. Drawing parallels between his passion for home automation and the world of marketing, he emphasizes the importance of finding practical solutions that enhance quality of life while applying a similar mindset to solve business challenges. Haney delves into the role of predictive modeling and data-driven dashboards in optimizing sales processes, shedding light on his team's recent endeavors to predict gaps in the pipeline and strategically reallocate resources. With insightful anecdotes and a passion for utilizing technology creatively, Haney's expertise offers a compelling glimpse into the exciting future of data-driven business innovation.
About the Guest
Tyler is an experienced digital and demand generation executive who is passionate about using data and analytics to drive business results. With a deep background in marketing and information science, Tyler focuses on breaking down complex processes into simplified concepts to help teams improve efficiency and gain back time for intellectual curiosity and creativity. Tyler has led marketing teams in the technology, healthcare, and retail sectors and holds an MBA from the University of Kentucky.
Connect with Tyler Haney
Key Takeaways
- Smart home automation inspires creative problem-solving in business operations.
- Leveraging available tools creatively can solve problems effectively, improving work efficiency.
- Home automation principles apply to marketing and sales, enhancing decision-making.
- Predictive modeling and dashboards optimize sales by predicting gaps and reallocating resources.
- Balancing human input with AI-driven predictions results in actionable insights.
- Data-driven decision-making can improve accuracy and efficiency in various processes.
- Navigating automation requires understanding limitations and making thoughtful adaptations.
- Creative thinking applied to technology can lead to successful problem-solving in diverse domains.
- Strategic automation choices can boost efficiency while considering practicality and costs.
- Applying data science to marketing enhances understanding and predictions of market behavior.
- Embracing automation's potential requires embracing both successes and failures to drive growth.
- Effective automation solutions often stem from addressing real-world inconveniences and simplifying complex processes.
- Integrating historical data and predictive models can aid in resource allocation and decision-making for business growth.
- Recognizing cognitive biases and heuristics can inform more strategic communication and decision-framing.
Quote
“Automation is about what makes you more efficient or what makes your life easier or better in some way." – Tyler Haney
Recommended Resources
Blog:
Book:
- Thinking Fast and Slow by Daniel Kahneman
Connect with Tyler Haney | Follow us on LinkedIn | Website