EP 176 : Building a Category - Anoj Vishwanathan (Co-founder & President, Milaap) | Crowdfunding Marketplace

Anoj is the co-founder and President of Milaap, India's first crowdfunding platform. In this episode he spoke about the nuances of managing a 2 sided marketplace, dealing with regulation and policies, building trust in a community in his conversation with Roshan Cariappa.

00:00 Introduction
01:14 Evolution of Crowdsourcing in India
06:26 Founding story of Milaap
14:56 Nuances of managing a 2 sided marketplace
23:28 Dealing with regulation
25:46 Customer/User acquisition
29:58 What keeps donors coming back?
35:21 Building trust in the community 
39:18 What's next for Milaap?
46:01 Books and podcast recommendation

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