Driven by Data: The Podcast S3 | Ep 16 | Delivering £500m in Value with Benny (Clive) Benford, Chief Data Officer, Formerly of JLR
Feb 21, 2023
54:31
In Episode 16 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Benny (Clive) Benford, Chief Data Officer, Formerly of Jaguar LandRover (JLR), where they discuss the journey to realising £500m in commercial value through data and analytics, which includes;
- The journey of building a Data & Analytics function at JLR
- How they unlocked and realised £500m worth of commercial benefit and value
- How to ensure the data team is consistently delivering value
- The importance of having a process of engagement
- How to prioritise the workload and the value the potential return of each project
- How to allocate/attribute value
- The mission statement of creating £1m of value per team member, per year
- Transforming decision-making across an entire enterprise
- Why it’s important for senior data leadership needs to wait for the right career opportunity
- Why the conditions are so important to success
- Why most business users/leaders don’t view data as something that can provide “value”
- Making the business case for large-scale investment
- Why you need to agree on the value before you commit to any project
- The impact of the hype in Data & Analytics
- Why there are so many instances where organisations are tech-first and value-last
- Who’s to blame for a lack of ROI
- Why it’s so important to have a range of skills and not just data/technical skills
- Why over 1/3 of the team didn’t have a technical skillset
- Why everyone underestimates the level of change required to deliver value
- The importance of a communication strategy and how to utilise it well
- How they quantified that if they could deliver all projects, there would be £1.2b of value
- The importance of your people knowing why they’re doing the work
- How they built an apprenticeship programme of 700 people (15-17% of all data apprentices in UK)
- Where the responsibility of the data team ends
- Why it’s better to start without the big infrastructure project
- Why they received funding to invest in people but had the technology budget cut