Going Direct to Provider with Ziad Rubaie

Description: 

On this episode, Lester is joined by Ziad Rubaie, Chief Business Development Office at Consociate Healthcare, for an honest conversation about the importance of aligning directly with providers. 

Ziad gives helpful tips on how employers can cut out the middle man (insurance carriers) and turn healthcare into a performing asset rather than an expense. He also expounds upon these strategies with real, personified success stories from his time in the industry.

Show Notes: 

Ziad starts the podcast by introducing himself and his company. (1:21) 

The pair discuss consumerism in healthcare. (16:34) 

Lester emphasizes the importance of staying active when it comes to employee health (20:19). 

Ziad breaks down the term “directing traffic” in employee health benefits (22:04) and describes the three different types of providers (24:40). 

He then discusses the financial results and the improvement of the member experience (30:15). 

Lester asks Ziad why all employers aren’t implementing these strategies (32:08) and get him to tell a case study from one of his clients (36:02).