

Former Yahoo Music Executive on Crypto's Inevitable Centralization Points with Ian Rogers
Aug 23, 2025
Ian Rogers, a former Yahoo Music executive and now an executive at Ledger, discusses the journey of digital value and its ties to storytelling. He highlights the importance of self-custody in crypto, emphasizing that security shouldn't be compromised for mass adoption. The conversation also dives into the evolution of the crypto landscape, addressing the trends of centralization and the interplay between traditional finance and cryptocurrency. Throughout, Rogers shares insights on how these shifts impact user experience and security.
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From Digital Music To Crypto
- Ian traces his path from digital music to Bitcoin after colleagues introduced him to the idea early on.
- He compares music's disruption to digital art being a tip of the spear for digital value.
Storytelling Multiplies Value Over Time
- Storytelling combined with time creates cultural and monetary value for brands and protocols.
- Bitcoin, fashion houses, and artists all gain value as their stories spread and persist.
Blockchain Is Digitizing Value
- The internet digitized information; blockchains are digitizing all forms of value beyond data.
- This shift fundamentally changes how culture and finance interact and create value.