#38: Hartz and Minds and TikTok w/ Special Guest Julia Hartz
Mar 15, 2024
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The podcast delves into the implications of the TikTok bill passing in the US House, discussing national security risks and potential rebranding. They also explore the evolution of event ticketing, virtual events, and technology's impact on social interaction. A fun and creative conversation about whimsical partner comparisons and body-swapping scenarios adds a light-hearted touch to the episode.
Shift from virtual to in-person events seen post-pandemic.
Rise of niche and personalized event experiences.
Exploration of AR and VR for immersive event formats.
Deep dives
Virtual Events Surge in Popularity and then Decline
Virtual events saw a rapid rise during the pandemic, reaching up to 90% of events on the platform, but have now sharply declined to less than 10% in 2021. This decline has stabilized, indicating a shift away from virtual events and a return to in-person gatherings.
Niche Experiences and Highly Curated Events Gain Momentum
A trend of highly curated events and niche experiences has emerged, focusing on providing unique and personalized event offerings. This shift reflects a desire for more intimate and specialized gatherings, moving away from mass events to more tailored experiences.
AR and VR Offer Immersive Experiences in Events
Augmented reality (AR) and virtual reality (VR) technologies are being explored for creating immersive event experiences. These technologies enable interactive and engaging event formats, enhancing the overall event experience for attendees.
Creator Economy Summit Covers Future of Content Creation
The Creator Economy Summit hosted by Eventbrite on April 2nd in LA will bring together creators, investors, entrepreneurs, and industry leaders to discuss the future of the creator economy. The summit will feature insights into evolving trends and opportunities in content creation.
Live Events Adapt and Evolve Amid Pandemic Challenges
Live events faced significant challenges during the pandemic, leading to a shift towards virtual events, followed by a return to in-person gatherings. Adaptation to changing circumstances and innovative event formats have allowed the events industry to navigate challenges and evolve with the times.
From the “PAFACAA” bill to the next front of the youth loneliness epidemic, the gang and a special guest digest the tech news of the moment.
Takeaways
Eventbrite has the potential to offer features that help users find events to meet like-minded people.
Innovative event ideas, such as marking attendees' availability, can enhance the event experience.
Digital communities have faced challenges in the events space, with limited success on platforms like Facebook and Reddit.
The quality and curation of events play a crucial role in attracting attendees.
The impact of VR and AR on events is an area of interest and exploration.
Virtual events saw a significant rise during the pandemic but have declined since then.
The creator economy is a growing field with exciting opportunities for events and experiences.
Chapters
00:00:00 Doing It Live vs. Prep 00:00:30 Introducing Julia Hartz of Eventbrite 00:00:53 The Quirks of Zoom Interactions 00:01:12 The Heart Emoji Conundrum 00:01:27 Filling in for Brit 00:02:09 Discussing Brit's Iconic Glasses 00:02:42 Tech Headlines Preview 00:03:04 Julia Hartz in the Hot Seat 00:03:28 TikTok Ban Discussion Begins 00:04:31 Potential Global Impact of TikTok Ban 00:05:43 Process of Banning TikTok in the U.S. 00:06:39 The PUFACA Bill and TikTok 00:07:30 Jokes About the TikTok Bill Acronym 00:08:04 Custom Merchandise Ideas for PUFACA 00:08:34 Political Branding and TikTok 00:09:09 AOC's Vote Against TikTok Ban 00:09:33 Challenge of Explaining TikTok Ban to Public 00:10:13 Mental Health Impact of Smartphones on Youth 00:10:56 Shift in Chinese Government's Tech Strategy 00:11:19 Political Risks of TikTok Ban Before Elections 00:12:48 Possibility of TikTok Divestiture 00:13:04 Dating Scene and Event Trends 00:13:25 Resurgence of Live Experiences 00:14:21 Role of Eventbrite in the Event Ecosystem 00:15:40 Impact of COVID on Event Trends 00:16:24 Rise of Niche Events 00:17:56 Loneliness Epidemic and Finding Meaning 00:19:21 Future of Event Discovery and Participation 00:20:02 Role of Smartphones in Social Regression 00:21:13 Importance of Reparenting Ourselves on Smartphone Use 00:22:40 Resurgence of Live Events Post-COVID 00:23:44 Trend of Silent Book Clubs 00:24:39 Shift from Dating Apps to Real-Life Connections 00:25:22 Business of Event Ticketing and Discovery 00:26:18 Role of Facebook in Event Distribution 00:27:21 Challenge of Event Discovery Online 00:28:04 Importance of Highly Curated Events 00:29:10 Niche as the New Mass in Event Trends 00:30:21 Future of Eventbrite and Event Curation
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