The Brian Lehrer Show
Campaign to Keep New Sounds
Apr 8, 2025
John Schaefer, the host of WNYC's New Sounds, is spearheading a campaign to save the beloved music program amidst financial turmoil. He discusses the urgency of raising $1.5 million to keep it alive, fueled by emotional support from fans. Schaefer reflects on the evolution of contemporary music since 1982 and the importance of human curation over algorithms for music discovery. He also shares exciting upcoming music events, reinforcing the role of community in celebrating diverse musical genres.
13:32
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Quick takeaways
- The campaign to save New Sounds has gained momentum with significant community support and funding goals nearing completion for financial stability.
- New Sounds emphasizes the irreplaceable value of human curation in music, offering audiences unexpected discoveries beyond algorithmic recommendations.
Deep dives
Campaign to Save New Sounds
A determined effort is underway to secure the future of New Sounds, a WNYC show facing financial difficulties. Initially, there was a sense of pessimism about the campaign, but major donors have contributed significantly, bringing the goal of $1.5 million within reach. This funding aims to support the show for three years, providing financial stability and a platform for continued programming. The campaign has opened up to the broader community, allowing listeners to participate in preserving this long-standing cultural program.
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