When the process of creating art becomes the art itself - with Simon Bull

"Let's focus on the journey, as opposed to the destination; let's focus on the art, the act of making, rather than the finished product."

In a world brimming with transformative technologies and evolving business landscapes, how do established artists stay relevant and resilient? I found some fascinating answers when I recently sat down with Simon Bull, an amazing artist celebrated for his vibrantly colorful work. We delved into his successful yet tumultuous career journey, discussing the intersections of art, resilience, technology, and change.

In the 80s and 90s, Bull soared to fame through traditional printmaking and distribution, even earning the title of the UK's top-selling artist of original prints. However, the technological upheaval of the digital age challenged his traditional art business model, leading to a sharp decline in his print distribution business. But, instead of seeing an endpoint, Bull saw an opportunity.

Adapting to the change, Bull transitioned from traditional channels to selling prints and originals online and through his galleries. An essential part of his reinvention has been leveraging social media, particularly Instagram. His art process videos on the platform have captivated a global audience, leading to a resurgence in his popularity.

Simon Bull's journey serves as an inspiration for artists and businesses alike. It emphasizes the importance of adaptability, resilience, and innovation in a rapidly changing world. At its heart, this conversation underscored an essential reminder: success is not merely a destination, but a journey. It is not the finished product, but the act of creating that truly resonates.

Bull's ability to pivot his artistic approach and embrace the digital age is a testament to his indomitable spirit. It underlines the powerful intersection between art, business, and technology, and the potential within each of us to adapt and evolve amidst change.

Beyond the dynamics of the art industry, we touched upon the challenges businesses face in communicating transparently in the digital age. His journey as a resilient cancer survivor added depth to our conversation, underlining his art's central theme of celebrating the human spirit.

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