Episode 5: Monica Leonelle joins Lee and Russell to discuss big launches. We run down a laundry list of the things Lee Savino and her cowriter did for their biggest launches (which resulted in each book hitting the USA today bestseller list back in 2021-2022). Then we asked Russell: What sounds fun for you? 

Opening credits and editing by the amazing Jim Wilbourne. 

The Book Launch Laundry list: 

* Bookbub pre-order promotions 

* Social media posts, giveaway posts

* Goodreads giveaways

* ARC Team vs Street Team 

* Your own newsletter 

* Newsletter Swaps with author peers

* Merchandising at Kobo, Barnes and Noble

* Newsletter promo sites like Bargainbooksy (Lee used Book-rank.com/Ram’s Promo stacker and clicked “Give me the Max”) 

* Pay per click ads Lee hasn’t had much success with: Amazon ads, tiktok ads, Bookbub ads, Snap chat ads, Google ads, Pinterest ads 

* Facebook ads, including self-liquidating offers like running ads to a direct store

* Not discussed: affiliate marketing and video content marketing on Reels, Tiktok and Youtube shorts  

Ask yourself “What on this list sounds fun to try for my next launch?” 

Resources: 

* Free Book Launch Checklist (includes how to apply for merchandising)

* Book-rank.com (formerly Ram’s promo stacker)

* Recommended book Promotion sites by Nicholas Erik: https://nicholaserik.com/promo-sites/

* Stats on the revamped USA Today Bestseller list: https://hotsheetpub.com/2023/10/the-revamped-usa-today-bestseller-list-isnt-what-it-used-to-be/

* What’s your Author Ecosystem? (Forest, Tundra, Desert, etc):

* Free book on Author Ecosystems: https://dl.bookfunnel.com/dddd61c9j4

Monica Leonelle’s Book Sales Supercharged series

And the Written Word Media Book Marketing template: https://geni.us/Bookmarketingtemplate

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