OnBase: Smashing Sales and Marketing Misalignments Ep. 448 | Streamlining Healthcare Billing through Client Partnerships
Episode Summary
On today's episode, Ashley and Kyle demonstrate a deep understanding of the intersection between client needs, healthcare billing complexities, and digital solutions. She focuses on deriving product ideas from client pain points and the importance of aligning marketing strategies with these insights. She also shares how her experience at SoftTech, especially in developing and implementing comprehensive marketing strategies, is relevant as she discusses the challenges in healthcare billing and the role of technology.
About the Guests
Kyle Crow is the Regional Vice President of Sales at Softek. In his current role, Kyle works with clients to understand their challenges with Oracle Cerner Millennium and provide solutions to optimize their system and ultimately, help their bottom line.
Prior to Softek, Kyle spent seven years at Oracle Cerner as an Integration Architect, managing dozens of Oracle Cerner implementations.
Kyle knows first-hand the issues clients are facing and harnesses those experiences to drive client success in their system performance and revenue cycle initiatives.
Ashley Mitts is the Director of Marketing at Softek. In her current role, she is in charge of developing and implementing the company's overarching marketing strategy to improve brand awareness and support product offerings. She also leads Softek's integrated digital and social presence, including social strategy, content creation, and digital promotions to drive lead generation and sales.
Prior to Softek, Ashley spent seven years at Blue Cross and Blue Shield of Kansas City as Marketing Manager, developing and executing marketing and communications campaigns and strategies.
Connect with Kyle Crow & Ashley Mitts
Key Takeaways
- Success in technology solutions, especially in healthcare, hinges on understanding and addressing client pain points.
- Data plays a pivotal role in streamlining processes between healthcare providers and payers, emphasising the need for efficient data management systems.
- Building strong partnerships and gaining referrals from satisfied clients can be more impactful than traditional marketing strategies in healthcare technology.
- Embracing ongoing learning through industry-specific resources or broad skill-enhancing literature is essential for growth and success.
Quote
"Our vision is really to deliver innovative solutions to help solve complex problems within the electronic medical record space." - Kyle Crow
"All of our ideas for products come from our clients and the pain points that they're having with their systems." - Ashley Mitts
Recommended Resource
How to Win Friends and Influence People
Connect with Kyle Crow & Ashley Mitts | Follow us on LinkedIn | Website