
The Kevin Roberts Show with Larry O’Connor Heritage’s Policy Roadmap for Saving the American Family | The Kevin Roberts Show with Larry O’Connor
Jan 14, 2026
Kevin Roberts, President of The Heritage Foundation, discusses vital strategies to strengthen American families. He stresses the urgency of a family policy as a remedy for societal decline. Roberts advocates for limited government intervention while proposing pilot tax incentives for parents. He also addresses concerns about reducing individuals to mere 'human capital' and emphasizes the moral imperative of family values. With rising costs hindering young families, he outlines solutions like a $5,000 marriage tax credit to counter demographic challenges.
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Family Decline Has Multiple Causes
- Kevin Roberts argues family decline stems from cultural, economic, and government actions since the 1960s.
- He says conservatives must craft a family policy because other policy wins mean little if families collapse.
Test Pro-Family Incentives As Pilots
- Try pilot tax incentives and targeted experiments to test whether policy can raise marriage and birth rates.
- Roberts recommends limited, accountable trials over indefinite large programs.
Law Shapes Family Choices
- The law functions as a teacher that shapes social behavior beyond material incentives.
- Removing anti-family disincentives and adding modest legal incentives can shift marriage timing and rates.






