The Joe Pomp Show Inside Hollywood’s $200 Million Bet on Formula 1
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Jun 26, 2025 Explore the making of a massive Hollywood film centered on Formula One, starring Brad Pitt. Discover the eye-popping budget and the creative collaborations between the racing world and filmmakers. Learn about the innovative filming techniques, including state-of-the-art cameras mounted on cars and capturing authentic footage at real races. Delve into the fascinating world of sponsorship deals for the movie's fictional team, highlighting the intricate blend of entertainment and motorsport.
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Hollywood's $200M F1 Film Bet
- Hollywood spent two years and $200 million making the most ambitious sports film ever about Formula One.
- The film uses real F1 races and custom technology for an authentic experience.
Budget Trimmed by Rebates, Sponsors
- The reported $300 million budget was offset by tax rebates and real sponsorships, dropping it to about $200 million.
- This budget is slightly more than what was spent on Top Gun Maverick.
Fictional Team Sold Real Sponsorships
- The fictional Apex GP team raised $40 million in real sponsorships, including brands like Expensify and EA Sports.
- Expensify saw app signups quadruple before the movie even released due to logo exposure.