32: Giving Moments: Creating a Strong Monthly Giving Program Through Education & Storytelling with Becky Straw

Becky Straw is the Co-Founder of The Adventure Project, and a true believer in the ability to build community through entrepreneurship and move people out of poverty for good. There are so many amazing elements of The Adventure Project but in this episode, we look into their monthly giving program because it uses some innovative strategies to create strong memory peaks with the members of The Collective (both when donors are first inspired to join and throughout their time in The Collective). We go deep into why storytelling is so effective to build a sense of belonging for the donor and real impact on the ground. Join in and listen to this nonprofit leader that is creating a new partnership and international development model that we can all learn from.

This series is inspired by Neon One’s new donor report: titled ‘ Donors: Understanding The Future Of Individual Giving’. Get early access to the report by going to neonone.com/mallory.

Episode highlights : 

02:28 - A passionate volunteer with a dream job: Becky Straw’s first experiences working in the nonprofit sector.

8:28 - The Adventure Project’s partnership model: Becky’s process of knowing, engaging and retaining funders.

13:43 - The collective adventure: How monthly giving became a sustaining force for The Adventure Project throughout the pandemic.

18:23 - Exploring the donor’s experience: Personalization, touchpoints and fundamental aspects of The Adventure Project’s monthly giving program.

22:10 - Addressing the right message: How Becky approaches storytelling to engage with donors looking for alternative models of investment.

27:41 - Supporting female founded organizations in Africa: How did the nonprofit’s new initiative for the women’s fund arised?