What does it take to ensure that cutting-edge AI innovations are ethically sound? Today, live from Adobe MAX, I sit down with Grace Yee, Senior Director of Ethical Innovation at Adobe, to explore the intersection of ethics and AI in real-time.

As Adobe unveils its latest advancements at the event, Grace shares how the company's ethical AI program has evolved to meet the challenges posed by generative AI, including Adobe Firefly.

Grace has been spearheading Adobe's AI ethics program since its inception, and she offers exclusive insights into the global AI ethics governance structure she leads. This framework ensures that every AI feature Adobe develops—whether for creative tools or enterprise solutions—adheres to the company’s principles of accountability, responsibility, and transparency. She walks us through the ethics review process, explaining how Adobe evaluates AI products for risks like bias and stereotypes, and collaborates with product teams to ensure innovations align with ethical standards before launch.

Grace highlights the behind-the-scenes work her team does to support new products. From collaborating with native speakers on multilingual support for Adobe Firefly to running risk discovery exercises for high-risk features, her team ensures that innovation is always balanced with responsibility.

As AI becomes more integrated into everyday experiences, how can we continue to innovate while keeping ethics at the forefront? Grace’s perspective offers a window into how Adobe tackles this challenge head-on.

This week Adobe MAX will explore the future of AI, the role of ethics in tech innovation, and what it means for companies and creators alike. How do you think ethical frameworks will shape the next wave of AI development? Tune in and share your thoughts!