👍 What’s working now post ATT/iOS 14.5 in mobile user acquisition: 6 opportunities to address performance deterioration 📉

We’re 2 months into ATT - and more of the dust has settled.

Many advertisers are continuing to see challenges with their performance right now as the actual impact of traffic without user-level data is becoming increasingly visible. Yet, there are some strategies and opportunities available still.

Based on our review of 15+ accounts across verticals and different budget levels, we see some elements that are common to accounts that are relatively happy with where they are now - that we recommend to folks looking to ameliorate their recent performance issues.
[By the way, these are also some of the key recommendations we’ve given in some of our recent free office hours sessions, which you can read about at https://rocketshiphq.com/officehours/ - and have gone into in much more detail and depth in our workshop Mobile Growth Lab ( http://MobileGrowthLab.com ), whose recorded sessions we are making publicly available now).]

Here you go on our top 6 recommendations for advertisers looking to combat performance deterioration.
 
Key highlights
🧬 Use blended metrics as a source of truth
📲 Optimize for installs (or upstream events) on FB
💪 Consolidate AEO campaigns (and skip VO)
🧐 Lean in to other SANs
🌐 Web flows
🌄 Ad networks/DSPs outside of SAN (at larger budgets)


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Check out the show notes here: https://mobileuseracquisitionshow.com/episode/whats-working-now-post-att-ios-14-5-in-mobile-user-acquisition-6-opportunities-to-address-performance-deterioration/ 

 
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http://RocketShipHQ.com
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