In this bonus episode of JLL's Perspectives Podcast Nestle's general manager of confectionery, Chris O'Donnell, explains how, after Coronavirus lockdowns, shoppers are hungry for immersive retail experiences, prompting the sweets brand to commit to its new store opening in Sydney's MidCity. The KitKat chocolatory allows consumers to design and make their own KitKat, and allows Nestle to get direct feedback from its customers, informing its overall retail strategy.
JLL Perspectives