In this solo episode, James shares ideas and concerns that you should be aware of before launching a podcast of your own.
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Episode Highlights:
- James explains that there are two types of podcasts: those that are focused on the industry, and those that are focused on the local community. (2:26)
- James explains that starting a podcast is fun if you have the right personality. (5:45)
- James mentions that podcasting is a great way to meet interesting and successful individuals. (7:08)
- James explains that female hosts have a wide-open lane in the podcasting business. (10:46)
- James discusses the importance of developing a niche for one's podcast. (11:55)
- James believes that the pre-launch checklist and the first 50 episodes can really be a large bucket of things that you must accomplish if you want to have a great podcast. (16:24)
- James explains that before you do anything else, you must determine who your target audience is and be as specific as possible. (22:23)
- James discusses the importance of having a concept and a unique approach for the podcast. (25:13)
- James discusses that if your audio is bad, your content will fail to connect with your audience. (26:16)
- James discusses the significance of hiring help for podcast editing, production, and distribution across all major podcast platforms, and recommends Fiverr and Podsquad.fm. (28:17)
- James explains that whatever your timetable is for when you record and when you release your episodes, make it the same every week, bi-weekly, or monthly since you need to batch as many episodes as possible. (30:00)
- James explains why it is good to form a community of other podcasters. (37:14)
- James discusses the significance of determining your mission and end game. (40:55)
Key Quotes:
- “Depending on your focus, the podcast can be very good for business especially for doing a local one, if you're doing one for your niche.” - James Jenkins
- “If you're going to do a podcast, you really need to figure out how in the world are you going to be different? How are you going to be unique? How are you going to add some kind of flavor, some kind of spice to the zeitgeist.” - James Jenkins
- “Being mindful of your audio and your video is a very good way to gain more traction faster. Your content has to be great but if your audio sounds terrible, your content is going to have a hard time connecting with your audience. ” - James Jenkins