Pipeline Visionaries Championing Owned Media Experiences for Brands
This episode features an interview with Anthony Kennada, Co-Founder & CEO at AudiencePlus. In this episode, Anthony shares the many benefits of companies distributing content on their own domains, the idea of a more efficient content feedback loop, and how owned media is the way forward.
Key Takeaways:
- The old marketing playbook no longer works. Marketers need to be asking: How can we tell more and better stories about our brand and our customers? How can we entertain and educate our prospects? The marketing industry is hungry for authenticity, so let’s create compelling content and utilize more marketing automation strategies.
- Unearth peer-driven insights. If we can learn from what we’re all doing in real time, we can fundamentally change how we think about how we’re serving the right information to the right people by utilizing our peers through their expertise and insights.
- Owned media is the way forward. AudiencePlus is going all in on content production and events to champion brands to own their media channels.
Quote:
”When you have someone that is... Opted in to your content, where we see if they're coming back, what they're watching, what topics they're interested in. And so, you know, I think part of the value proposition of what we're trying to offer is, you could get a pretty close, a pretty fast feedback loop on content you're producing today, if you're able to have the data to prove the connection to, to something else.”
Sponsor:
Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links:
- Connect with Ian on LinkedIn
- Connect with Anthony on LinkedIn
- Learn more about AudiencePlus
- Learn more about Caspian Studios