The Best Part of Travel | Inside the Business of Destination Experiences The GetYourGuide Story with CEO Johannes Reck
Summary
In this episode of The Voice of Experiences, Stephen Joyce and Janelle Visser discuss the Lunch and Learn interview with Johannes Reck, CEO of Get Your Guide. They highlight the unique format of the interview and the relaxed and conversational vibe it created. Johannes shares the founding story of Get Your Guide, which started as a student trip to Beijing and the frustration of not finding activities online. This led to the creation of Get Your Guide, initially as a peer-to-peer tour guide marketplace. They later pivoted to the Get Your Guide platform we know today. Johannes also discusses the challenges and complexities of the experiences industry and the importance of harnessing technology to serve the diverse needs of travelers. The conversation also touches on the balance between being a CEO and a parent, and the long-term vision for Get Your Guide.
Key Takeaways:
- Get Your Guide started as a peer-to-peer tour guide marketplace and later pivoted to the platform it is today.
- The experiences industry is complex and requires the use of technology to serve the diverse needs of travelers.
- Johannes Reck emphasizes the importance of balancing CEO life and family life.
- Get Your Guide aims to be the app of choice for travelers, offering relevant and high-quality experiences in various destinations and categories.
- The future of Get Your Guide may include an IPO, but the focus is on building an amazing value proposition for customers and suppliers.
You can find out more about and connect with Johannes here:
You can find out more about the research that we mention in the episode here:
- 2024 Experiences Traveller Outlook - The 2024 U.S. Experiences Traveler Outlook report delves into the state of the U.S. experiences traveler – who they are, what they want, what are they looking for in 2024 – and some key trends shaping the tours, activities and attractions sector for the coming year.
- 2024 US Tour Taker - The second report from the 2024 U.S. Experiences Traveler study delves into the state of today’s tour taker – who they are, what they want, and how they choose, book and share.
Connect with the hosts of The Voice of Experiences, Stephen Joyce and Janelle Visser.
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