Ep. 04 - Sell it before Build it: A Lean Approach to Product Innovation

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The most innovative companies tend to tackle the risk of developing new products upfront. There are 4 types of risks 

1. Value Risk 
2. Tech Risk 
3. Usability Risk 
4. Business Viability Risk

The most important risk any product developer needs to address upfront is value risk i.e. would customers find values in what we'd like to offer them? aka would they buy it? aka does our offer address their need?
 
How would you know the answer without having a business running, you might ask?
 
Well, that's what Lean Innovation is all about 

👉 Validating your grand business/product ideas cheaply using fast experimentation and prototyping.
 
In this talk, Behrad Mirafshar, teaches you how you can test your ideas at scale with not so much money in only a few weeks, with the most effective version of an agile process through which you can drive breakthrough innovation.
 
Also, showing you how you can test your MVP idea only in a week with your target customers.

This is a systematic process that aims to marry speed with quality.
 

Interested in joining the podcast? DM Behrad on LinkedIn:
https://www.linkedin.com/in/behradmirafshar/

This podcast is made by Bonanza Studios, Germany’s Premier Digital Design Studio:
https://www.bonanza-studios.com/