
The Marketing Scientists
Growing a business without invading privacy with Matt Henderson, Sentry
Aug 23, 2024
39:39
Today's guest is Matt Henderson, Head of Growth Marketing at Sentry, a popular and high-growth developer tool. Here are three things that I think you'll enjoy learning about in this episode:
-Why Sentry killed all cookies on their website.
-How Sentry was still able to grow the business through marketing without invading their audience's privacy.
-How Sentry measures the success of their marketing.
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