Conan O’Brien Needs A Friend Scents and Sensibility
10 snips
Jan 1, 2026 Conan chats with Sandra, who traded engineering for a perfume shop. She shares her journey and tips for making TikTok videos go viral to boost her business. Discover the art of urgency and engaging hooks in social media marketing! Sandra also suggests unique fragrances, including cowboy scents for Conan. The conversation takes a nostalgic turn with a humorous mention of a delayed Darth Vader helmet. Finally, Conan expresses support for Sandra's adventurous career switch, adding a light-hearted touch to the episode.
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From Engineer To Perfume Shop Owner
- Sandra quit her engineering job during COVID to open a perfume and beauty shop and pursue her passion.
- She discovered beauty could be a career rather than just a hobby while life slowed down.
Leverage TikTok Shop Early
- Use TikTok Shop early and post frequently to build an audience quickly.
- Film short, regular videos and respond to comments to boost visibility.
Context Shapes Algorithmic Reach
- The TikTok algorithm favors certain visual contexts like being in a car, which can boost views.
- Small setting choices can create intimacy and urgency that the algorithm rewards.
