S43E2 - Using Programmatic Advertising to Market Job Openings, with Steven Rothberg

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Steven Rothberg about using programmatic advertising to market job openings. Steven Rothberg (https://www.linkedin.com/in/stevenrothberg) is the Founder and Chief Visionary Officer of College Recruiter and Co-Host of the Job Board Geek Podcast. College Recruiter believes that every student and recent graduate deserves a great career. Its customers are primarily Fortune 1,000 companies, government agencies, and other employers who hire at scale, meaning dozens or even hundreds. They advertise their part-time, seasonal, internship, and other entry-level jobs that require 0-3 years of experience with College Recruiter so it is kind of like job search site Indeed except for the entry-level niche. College Recruiter is global and, over the course of a year, helps five million people find great, new careers. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out Shopify at www.shopify.com/hci. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 592296) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Each HCI Podcast episode (Program ID: 24-DP529) has been approved for 5.00 HR (General) SHRM Professional Development Credits (PDCs) for SHRM-CP and SHRM-SCPHR recertification through SHRM, as part of the knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™). Each HCI Podcast episode is also recognized by the Association for Talent Development to offer Recertification Credits and has been approved for 0.50 recertification hours toward APTD® and CPTD® recertification activities.