The n8n Masterclass

Six Key Areas for Service Business Automation with Jono Catliff

8 snips
Nov 24, 2025
Join Jono Catliff, a serial entrepreneur and founder of Automatable, as he dives into how automation can revolutionize service businesses. Jono shares his successful strategies for automating lead generation, sales, and invoicing, showcasing tools like n8n. Discover his 60-second lead response system and the incredible potential of voice AI agents. He also discusses practical blueprints that can be quickly implemented and the importance of platforms like Upwork and LinkedIn for generating leads. Perfect for freelancers and agencies seeking efficiency!
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ADVICE

Start With Marketing Automations

  • Start automating top-of-funnel marketing tasks like cold email, LinkedIn outreach, SEO and blog generation.
  • Focus on channels tied directly to leads or time saved to show measurable ROI.
INSIGHT

Speed To Lead Multiplies Conversions

  • Calling a new lead within 60 seconds increases conversion roughly fourfold.
  • Jono credits this speed as the single highest ROI tactic he used in his wedding business.
ADVICE

Automate Immediate Lead Alerts

  • Trigger a text or call the moment a form submits so someone can call within seconds.
  • Use AI calling only where appropriate, otherwise route to a human rep for personal industries.
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