How Vodka-based Seltzers Took Off

Adam, Joanna, and Zach dive into some of the surprising success stories behind the rise of vodka-based hard seltzers, in particular the curious fact that two of the most successful brands on the market are owned by a beer giant and a wine giant, not any of the big spirits multinationals. Plus, why mid-sized cities are struggling to keep their downtown cores vibrant and Adam's report on Miami's drinks scene. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Joanna is drinking: Ghia Lime & Salt

Zach is drinking: Fennel Countdown at Multnomah Whiskey Library

Adam is drinking: Champagne Chavost

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